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A HABITAT FOR HUMANITY SUCCESS STORY

One appeal. 270% lift.

See how a shape-cut envelope, a vivid full-color letter and personal storytelling helped Habitat for Humanity of Kansas City deliver its highest-grossing appeal campaign to date.

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  • 10,337 RECIPIENTS
  • DIRECT MAIL
  • IP TARGETING
  • DONOR EXPERIENCE
habitat-kc-mail-package

THE CAMPAIGN PACKAGE

Designed to earn attention–and action.

270%

LIFT IN CONVERSIONS

3.4%

INTEGRATED CONVERSION RATE

3.7x

DIRECT MAIL ALONE

Highest-grossing appeal campaign to date

THE PIECES THAT MOVE PEOPLE

Direct mail works harder when every detail has a job.

Your appeal shouldn’t look or feel like every other piece in the mailbox. We help your story arrive with purpose—from the first glance to the final ask.

01

EARN THE OPEN

OPEN

The shape-cut envelope

A tactile, unexpected format creates curiosity and earns the first critical action: the open.

02

BRING IT TO LIFE

FULL COLOR

The full-color letter

Emotion, imagery and a clear hierarchy connect donors to the people and places their gifts support.

03

MAKE IT HUMAN

for you
— personally

The personal touch

Relevant messaging and thoughtful details make the appeal feel human—not mass produced.

THE RESULTS BEHIND THE LIFT

Creative that stood out.
Strategy that converted.

Habitat KC and NextPage combined direct mail, a shape-cut outer envelope, landing-page improvements and cookieless IP targeting. The integrated audience converted at 3.4%, compared with 0.92% for direct mail alone.

“We were thrilled to see a 270% lift!”

MELISSA JONES
VP OF DEVELOPMENT, HABITAT FOR HUMANITY OF KANSAS CITY

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10,337 TOTAL RECIPIENTS

Direct mail 0.92%
Mail + IP targeting 3.4%

270%

LIFT IN LIKELIHOOD TO CONVERT

  • More than tripled the conversion rate
  • Doubled the CTR conversion rate of direct mail alone
  • Delivered the highest-grossing appeal campaign to date

Results from Habitat for Humanity of Kansas City’s 2022 year-end appeal. Results vary by campaign.

A FOCUSED 20-MINUTE CONVERSATION

Bring us your next appeal.We'll bring fresh ideas.

In 20 minutes, we’ll talk through your audience, current package and fundraising goals—then identify opportunities to make your direct mail more noticeable, personal and effective.

  • NO HARD SELL
  • IDEAS SPECIFIC TO YOUR AFFILIATE
  • A PRACTICAL NEXT STEP

20

Choose a time that works for you.

Meet with a NextPage direct mail strategist for a focused, useful conversation.

Schedule my 20-minute call

Prefer email? MelanieG@goNextPage.com