Transforming Data Decay into Direct Mail Success
Your direct mail is a vital connection to your customers. But with over 15% of your data failing NCOA processing, you’re facing wasted resources and missed opportunities. We have the solution.
Discover Our StrategyUnderstanding the Root of the Problem
Your addresses are CASS certified, which is a great first step. But that only confirms the address exists. It doesn’t confirm your customer lives there. This is the critical difference between CASS and NCOA.
✓ CASS: Coding Accuracy Support System
CASS certification focuses entirely on the physical address. It standardizes your addresses to USPS format, corrects typos, and adds missing ZIP+4 codes. It answers the question: “Is this a real, mailable address?”
- ✓Certifies an address is a valid location in the USPS database.
- ✗Does NOT guarantee the intended recipient lives there.
A Comprehensive, Two-Part Solution
We tackle data decay with a dual strategy: an immediate triage to clean your current list and a long-term, automated pipeline to keep it clean permanently.
NextPage’s Action Plan: A 4-Step Triage
Analyze Failures
Leverage PCOA
Deceased Suppression
Strategic Outreach
Building a Proactive, Automated Solution
Phase 1: Database Audit & Standardization
Phase 2: Automated Validation at Point of Entry
Phase 3: Automated Data Enrichment
Phase 4: Reporting & Governance
Projected NCOA Failure Rate Reduction
An automated data hygiene pipeline can dramatically reduce NCOA failures, saving costs and boosting campaign ROI.
The Results: More Than Just a Clean List
A proactive data hygiene strategy delivers tangible benefits across your entire organization, strengthening customer relationships and your bottom line.
Increased Mail Deliverability
Ensure your message reaches its intended audience, maximizing campaign effectiveness and response rates.
Reduced Costs
Eliminate waste from undeliverable mail pieces, saving significantly on postage and materials.
Enhanced Customer Experience
Build trust and strengthen relationships with timely, relevant, and correctly addressed communications.
Improved Brand Reputation
Showcase your brand as a responsible, professional, and detail-oriented partner your customers can rely on.
Strengthened Compliance
Meet regulatory requirements by ensuring you are not mailing to deceased or non-compliant individuals.
Actionable Data Insights
Clean, accurate data provides a solid foundation for all your marketing analytics and business intelligence.